By Paul Ranger

A new search engine has surfaced, and it is called “cuil.” I believe it is pronounced “cool” Their website cuil.com suggest you’ll have over 121,6 billion web pages available to search through. They claim to search more pages than anyone else. In their comparison with the others they say they search, “three times as many as Google and ten times as many as Microsoft.”

They also say, “rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance…” That to me sound almost like google, except for the popularity part. Google does deliver results based on the popularity of a particular page. The more popular the page, the more chance that the web page will end up on the first search result on google.com, but, Cuil.com is more interested in relevance. Certainly, if you have a business to run on-line the new differences are very important. Where your page was lost before, it may now be found.

If what cuil.com is promising they’re able to deliver, It may prove what the experts have been saying, “content is king” What that means is even if you have good and relevant content, but, lack popularity with google because other websites didn’t link to you as much as the other website with the similar content, You may do better in the new search engine if you have better content in the way of relevance to the searched keyword or phrases. Therefore you may need to improve on your content. Of course this is speculation on my part. It is a conclusion based on what They say further on the page, “When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.” That seems like a hint to improve one’s content if you want your page to be found. This to me, would be another great equalizer; where as the big sites are able to buy links to satisfy google’s algorithm, or pay a staff to write content for them, You won’t necessarily have to compete with their deep pockets to be found. You don’t have to pay a lot of money for good accurate content even though it may happen slower for you.

Whether you are selling a product on-line or just posting ads, content in relation to your product or theme is still important for visibility on both Google and the new cuil.com. Some like myself, have found that submitting free articles (which is content) to websites such as article-content-king.com and other sites like it, help to increase my page popularity with google. (My mistake was not continuing to write since 2006, until recently, plus one link is out dated, and I lost the ranking because I didn’t deliver new content. ) Many people will go to article-content-king.com and extract my article with my links which points back to my site, then, they’ll post my article on their site which allows me to get many links back to my site. However, since Cuil.com is not interested in popularity but content and relevance, then, it seems using original good content on your site which they may present to someone searching for what you have, even though, you may not show up at least on the first page on google. This might be a way to cover bases in both places.

If cuil.com is to make a positive difference in the world of search for both searcher and website owners. more people will have to be aware of, and use this new search tool. Although cuil is not paying me, I don’t mind getting the word out. Competition is good for the market place. I hope cuil will be cool.